Wednesday 1 July 2015

Digital Signage Indoor vs Outdoor

The market exploded some ten years ago with digital signage and there was a clamor for innovation to be pursued both in software and hardware, the likes of Four Winds Interactive, Working Solutions, Scala were all feverishly working on launching their DS platforms to present to the global retailing markets.
The hardware sector saw the development of large style pylon enclosures being launched from companies like Friendly Way, Rosendahl ConceptKiosk, Protouch and KT Group.  The real challenge for hardware manufacturers was to develop a completely hermetically sealed terminal that could be used in harsh outdoor conditions and especially challenging when it is plus 30 Celsius outside.

KT Group working with US based design corporation Shweikart developed its own unique designs in form of model Essence, these were robust curved enclosures with ability to stand both internally inside and with optional weather pack be suited for outdoors as well.   The enclosures were designed for large monitors not 42 inches but 55 or 65 inch panels as big was bold and beautiful then.

The outdoor version was manufactured in a thick steel plate and had outdoor powder coat textured paint finish for a robust shell,  inside the unit boasted its own air-conditioning and heating system that was automatically thermostatically controlled so that enclosure could operate in both climate below zero Celsius as well as plus thirty Celsius. 

Several options could be combined if required such as WIFI, RFID and Bluetooth all popular for several marketing purposes and the large monitor panels were fitted with special developed projective capacitive touch panels. 
These units can be found both in North America, Europe and in Middle East and many of them are now well into their 7th and eighth year and still running without critical failures.   Digital Signage has slowly declined since its heyday but there is still a tremendous interest in all sectors of commercial private business markets for interactivity and advertising.