It
has long been KT Group ethos to be
a company with design before cost and it has been one of the major contributors
to our 10 years of growth we have been privileged from support of the clients
who have bought into our designs.
Most
of our clients as our competitors as well know the company utilizes
manufacturing in China to stay cost effective,
and together with our primary metal manufacturing partners who are
experts in field of metal manufacturing known for also working with likes of IBM, Flextronics,
Samsung but to name a few giants our
metal partners also manufacture enclosures and cabinets for KT Group has shaken
off any question to the quality that we invest into our products which is critical
to gain customers respect as well as support and with most of our clients being
at least midterm relations which last anywhere from three to six years that
does encourage us to further our expansion to be a dominant market leader in
custom design work we manufacturer.
One
of the biggest challenges we face is hurdle of initially getting clients to
fully understand what it is they receive in value of price when they compare an
offer based on say a Sports Betting Terminal like Beast or Whizz in comparison to
say a competitor’s model. In a global
commerce that is linked by World
Wide Web we as a company deal with business owners and appointed technical
management teams for their companies on a regular basis and when we work with
technical savvy CTO and Technical Directors ask them cost of developing
software, implementing equipment API into their software and YES there
technical astute to level of knowing costs but when we deal with cost of
engineering and mechanics of a metal enclosure most clients have very little
knowledge in costs to manufacture a metal enclosure.
Cost
of metal manufacturing is relative to several steps that are required to
manufacture a finished enclosure, broken down they include
A.
Cost to develop a unique design, more talented
your designer is the higher price he or she will charge for their work.
B.
Cost to take a design and turn that design into
a 3D modelling file, more challenging
enclosure the higher cost the engineer will charge as not everyone is able to
C.
Cost of BOM (Build of Materials) required
D.
Machinery required to manufacture design, not all metal production places have
necessary equipment so the more advanced equipment location has available cost
increases
E.
Amount of labour required, here it is related primarily to welding and
polishing process
F.
Powder or Spray Paint finishing, what type of painting finish can be applied
at location
G.
Cost to assemble enclosure, more complex more resources hence cost
increases
H.
And even quantity of machines required to build,
here it is not commonly thought of if your assembling 25 terminals contra 200
terminals in one production does the company have manpower and resources to complete
job in reasonable time period say 4 weeks.
So when sales team at KT Group face buyers from different
locations all over world we are prone for labelling certain autonomous regions
with buyer tag of Easy to Hard because it is commonly perceived that for
example Buyers from Middle East or Former Soviet Republics are price conscious
buyers to extent it is opinion of KT CEO that they can in turn hurt their own
business enterprises because fight for each dollar spent per machine.
In a recent example given KT was appointed by a firm looking
for Sports Betting Terminals,
they themselves had prepared a sports betting terminal design which they
presented to our team. Design was very much what I would term a BOX
enclosure which we politely undertook the job to manufacture initial 50
machines for them but we had proposed to prepare one of our own unique sports
betting terminal designs which they felt was not needed. After delivery had occurred we were called to
meet with them to follow up for future orders and although initial shipment was
approved both from aspect of metal manufacturing and technically that they were
positive to proceed to step 2 the next order what feedback from our clients
customers were that design had to be in fact redesigned as it was dull and boxy
as they put it. KT created BEAST
and after the initial second order was delivered I come to point of the story
our customers sales increased so much so that they not only continued to order
they in fact went from buying initial 200 terminals they had in mind to deploy
to more than doubling the figure to 500 because users were attracted to play on
BEAST betting terminal
contrary to other installed machines from other vendors.
Design has especially in past 20 or so years as
technological advances in manufacturing have improved whether you buy a fashion
conscious handbag label from one of the world elite designers, or put yourself behind wheel of a Ferrari
super car, decide to take a premium
holiday in an establishment known for its reputation or buy a design that steps
out of mainstream and into a whole new genre it stands out and that creates
emotions in us as socialholics to wanting something different and the return
given outweighs cost on most occasions.
